Статті управління менеджмент #change management
John Kotter's model and the "coalition of change" - relevance in the AI era. Part 1
Many organizations mistakenly perceive AI transformation as just implementing new tools: “buy Copilot,” “connect ChatGPT,” “automate the process.” But true transformation doesn’t happen through technology, but through people who embrace, use, and scale change. That’s why John Kotter’s 8-step model is especially relevant today.
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